Beauti Platform

Building a scalable multi-tenant platform where each beauty salon gets a fully isolated, brandable online store with direct payments, appointment booking, inventory management, and staff scheduling — all without per-tenant infrastructure overhead. The system needed to handle custom domains, direct Stripe payments to individual store owners, and maintain strict data isolation between tenants while sharing a single deployment.

We implemented a flexible tenant detection system supporting path-based, subdomain, and custom domain routing through Next.js middleware. Stripe Connect enables direct payments to each store owner with platform fees. The self-service 4-step onboarding connects the store owner's Stripe account, configures their store branding, and activates their subscription in one flow. The admin dashboard features calendar views for appointments, order and refund management, staff profiles with availability scheduling, and store customization. Cloudflare provides SSL termination, wildcard DNS for subdomains, and CDN caching. Automated email reminders (24h and 1h before appointments) are handled through Resend.